When buying an expensive item like a computer, especially when it is to be a gift, you want to be sure that you’re getting your money’s worth. As with most markets, the computer sales world is a minefield of traps and deals that look good but do not deliver. Before making your purchase, know what you want (and need) and the options for buying it.

The big companies are not necessarily the way to go with computers. They may have the muscle to force suppliers’ prices down but they also became big by making sure that their profit remains healthy. Often your local computer store can offer you a better deal; plus you have the benefit of the personal touch – usually a small store is owned and run by someone who knows computers inside out and is happy to share that knowledge.

The best advice I can give you, however, is to know exactly how much you are prepared to spend and then do the research on the net to find the best deal for that price. Don’t worry too much about obscure technical descriptions; generally the higher the figures attached to a component, the better it will perform. Make sure that the price quoted includes a monitor. Very often computer prices are made to seem low by separating out the monitor and making it an extra purchase.

I could write pages of details on the various things to look for but that is not really my intent here. It is enough that you are aware that the purchase of a computer is not something to be done in a hurry.

Marketwatch dot com has a good article on the basics of computer buying. It’s well worth a read.

With the Christmas shopping season nearly upon us, we will be out and about, scrambling to buy gifts for loved ones. According to Amar Cheema, assistant professor of marketing at the Olin School of Business, Washington University in St. Louis, it’s also the season when people are mostly likely to buy self-indulgent gifts for themselves.

Christmas sales, rebate offers and easy credit (sometimes with no money down and 0% interest for a specified term) all give the shopper incentives to buy that big ticket item he or she has been longing for. But only 40% of consumers actually send in those rebate forms and easy credit can encourage consumers to spend more than they can afford.

But according to Cheema, these discounts are not as money-saving as they seem and you are often better off waiting until the post-holiday sales when retailers cut prices to reduce inventories to buy yourself that large-screen plasma TV.

Read the article at NEWSWISE